مؤسسة الشرق الأوسط للنشر العلمي
عادةً ما يتم الرد في غضون خمس دقائق
Determining the impact of the Blue Ocean Strategy in its dimensions (reduction, exclusion, innovation, increase) on entrepreneurial marketing in its dimensions in Al-Rasheed Bank, Baghdad branch. The study was conducted on the sample of the study on the branches of Al-Rasheed Bank, Baghdad branches, which amounted to (81), and the number of questionnaires distributed was (150).The study found a statistically significant effect of the livelihood strategy in its four dimensions (exclusion, reduction, increase, innovation), where the impact return reached approximately (83),The study also recommended the need to pay attention to the concept of the Blue Ocean Strategy and entrepreneurial marketing by spreading a culture specific to each of the Blue Ocean Strategy dimensions,Entrepreneurial marketing in its dimensions, by introducing employees and institutions to training workshops that include the concepts and definitions of both the Blue Ocean Strategy and its dimensions and entrepreneurial marketing in its dimensions. ,