THE EFFECT OF CHANGE MANAGEMENT AND RESISTANCE TO CHANGE ON DIGITAL TRANSFORMATION AT TABUK UNIVERSITY

مؤسسة الشرق الأوسط للنشر العلمي

عادةً ما يتم الرد في غضون خمس دقائق

الإصدار التاسع: 15 مايو 2022
من مجلة العلوم الإنسانية العربية

THE EFFECT OF CHANGE MANAGEMENT AND RESISTANCE TO CHANGE ON DIGITAL TRANSFORMATION AT TABUK UNIVERSITY

Reham Saud Al-Farshuti
Abstract

Abstract

The paper aimed to spot the various dimensions of change management, to spot the concept and philosophy of digital transformation, models and foundations for its construction, and to spot the impact of change management and resistance to alter on digital transformation at the University of Tabuk. The researcher used the descriptive analytical method for the character and objectives of the study, and also the study was limited to a random sample of (230) from the University of Tabuk, Saudi Arabia. The researcher built and developed a questionnaire to gather data for the study in line with the objectives of the study and to answer its questions. The study reached several results, perhaps the foremost important of which is that the existence of a big impact of change management and resistance to vary on digital transformation. The study recommended the necessity to make new social relationships that help within the change process and also the necessity of employee participation in planning the change process

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