مؤسسة الشرق الأوسط للنشر العلمي
عادةً ما يتم الرد في غضون خمس دقائق
The advertising image obeys a limited framework: the format of the poster or the frame of the advert. Paradoxically, however, it is this relatively small boundary itself that makes the poster or advert a place of escape rather than confinement. It encourages a journey beyond the confines of space and time, because it is centrifugal rather than closed. In an increasingly competitive environment, this advertising image must attract the consumer's attention (Campbell, 1995; Pieters et alii, 2002). There are several possible ways of achieving this objective. One of these is to portray taboos and play on the concept of provocation. Crossing sociocultural boundaries and breaking taboos is a genuine advertising strategy.