مؤسسة الشرق الأوسط للنشر العلمي
عادةً ما يتم الرد في غضون خمس دقائق
In the digital age, the intricate interplay between individuals and smartphones has evolved into a complex phenomenon. The term "nomophobia" emerges as a conceptual framework, encapsulating the profound impact of technology on digital societies. Investigating nomophobia necessitates a critical exploration of notifications within the context of digital capitalism and consumption, unveiling the intricate web connecting nomophobia, notifications, and applications. This thesis undertakes an examination of big data in the realm of digital capitalism, scrutinizing how technology companies manage voluminous datasets. Emphasizing the significance of data in digital capitalism, the focus lies on how Meta Technologies harness this invaluable resource. The primary objective is to comprehend the intricate relationship between nomophobia and notifications, shedding light on the interplay between data, consumption patterns, and participant motivations. The theoretical underpinning encompasses the historical roots of digital capitalism, nomophobia, and notifications, providing a comprehensive overview. The research methodology involved in-depth interviews with 10 participants, followed by qualitative analysis. Findings revealed similarities between participants' data and investigated dynamics of nomophobia and notifications within the domain of digital capitalism. Qualitative analysis delineated six overarching themes: Meta users of notifications, nomophobia and mobile phones, fear of losing internet connectivity, notifications, data and Meta applications, conversations, and concerns. Additionally, a prominent theme of consumption and advertising emerged. The thesis underscores the intricacies of nomophobia and notifications, exploring big data within the context of digital capitalism. Nomophobia validates the symbiotic relationship between notifications and digital capitalism, accentuating the pivotal role of big data.