مؤسسة الشرق الأوسط للنشر العلمي

عادةً ما يتم الرد في غضون خمس دقائق

الإصدار التاسع: 19 أكتوبر 2022
من مجلة أنساق للفنون والآداب والعلوم الإنسانية

Interaction between aesthetics and economics in the design process: Miniaturization as an intermediate concept

DR SOUAYAH Hajer
Abstract

Abstract

This work offers an initiation of a research on the interaction between aesthetics and the economics of design based on miniaturization as a phenomenon to be analyzed. On the one hand, it responds with its aesthetic appearance to the appreciation of the mini, the compact, the fragmented design that may be due to several psychological , cultural and  social factors. On the other hand, it meets the needs of the economy in terms of cost reduction …etc. In short, it exploits the desires and affections of the consumer to convey them on an acceptable design with a completely advantageous economic strategy. This can be summed up in a single term: the immaterial economy, which have different challenges and targets

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