مؤسسة الشرق الأوسط للنشر العلمي
عادةً ما يتم الرد في غضون خمس دقائق
Purpose: This study explored the mediating impact of demographic variables on the relationship between social distancing and patronage intention in retail stores during two pandemic periods in Libya, utilizing a specific framework model.
Design/Methodology/Approach: Data was collected using a quantitative approach, employing a combination of E-questionnaires and distributed questionnaires. Probability sampling, a fundamental random sampling technique, was used, with a sample size of 250 eligible responses from retail stores in Libya. Descriptive correlation and regression analyses were conducted to examine the mediating impact of demographic variables on the relationship between social distancing and patronage intention in these retail stores during the two pandemic periods was analysed by Spss.
Findings: The study revealed a significant relationship between social distancing and patronage intention, as well as, shown that demographics do not mediate the relationship between social distancing and patronage intention.
Originality/Value: This study contributes to a deeper understanding of Libyan consumer behavior and identifies gaps in the existing literature related to social distancing and safety measures aimed at attracting more customers to retail stores during health crises in Libya. This means, the result can be used to promote marketing strategies to face any crisis. Also, It stands as one of the few studies designed to comprehend the patronage behavior of Libyan consumers in retail stores.