Examining the challenges of digital marketing in the furniture industry

مؤسسة الشرق الأوسط للنشر العلمي

عادةً ما يتم الرد في غضون خمس دقائق

الإصدار السادس والعشرون: 06 مايو 2025
من مجلة الشرق الأوسط للنشر العلمي

Examining the challenges of digital marketing in the furniture industry

Marwa dergham aboalhassan hoseini baharah abedin & Mohamad safari
Abstract

The purpose of this study is to examine the challenges of digital marketing in the Iraqi furniture industry. The present study is a descriptive and survey study in terms of its applied purpose and data collection method. The data collection tool was a researcher-made questionnaire that was distributed to 386 people in the furniture industry to meaningfully examine the factors, challenges, and strategies of digital marketing management. After collecting the data, the Studio T-test was used to examine the significance of the items, and the results showed that all the extracted items were significant.

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